My role(s): brand identity design, illustration, packaging design

What happens when you combine Baby Carrots and Halloween with the junk food philosophy? Scarrots. Baby Carrots got a spooky makeover for everyone’s favorite holiday. Fun-sized packs featured surprise glow-in-the-dark graphics and temporary tattoos with Baby Carrots in Halloween garb.

Suggested pairing: fava beans, and a nice chianti.