TARGET – UNLEASH YOUR IMAGINATION

An integrated campaign for licensed products at Target, inviting everyone to be the captain of their own imagination
design direction, creative direction, on-set art direction, hands on look-and-feel

a collaborative project produced at Deutsch
JUCO, video direction and photography
Method Studios, animation

CREATIVE TEAM

Jorge Calleja, executive creative director
Jon Willard, creative director
Karen Pham and Syd Rein, designers
Rocio Urena and Catharine Ogletree, copywriters