My role(s): design direction, design concepting

This playful, innovative rich media banner campaign for Microsoft brings the PC store to your laptop screen – literally pushing the boundaries of what a banner can do. The team at CP+B Boulder thought "outside the box" – breaking the confines of traditional banner dimensions to reveal a store-within-a-browser.

The campaign look-and-feel encompassed "store" layout and wardrobe as well as button typographic design, culminating in a digital toolkit passed onto developers.