My role(s): design direction, brand identity design, creative concepting
It’s hard to fall in love with something you can’t see. So how can you help a consumer audience fall in love with the powerful processor behind the phones they already adore? This global rebrand for Qualcomm Snapdragon pulled the curtain away to reveal the processor at the heart of the devices we love. A bold color scheme and clean typographic style complete the package, creating a fresh, modern look for a once-hidden brand.
Final deliverables included a new global brand style guide as well as an asset toolkit.