My role(s): creative concepting, brand identity design, UI design, campaign style guide
In support of Nesquik’s Bunny Ears campaign, we created an app inviting camera phone-happy Nesquik fans to bunny-fy their pics. With the help of The Bunny-fier, users could add cartoon bunny ears to their favorite iPhone snaps with the option to share via Twitter and Facebook. The design focused on bright colors, playful shapes and tactile-looking buttons to create a kid-friendly (and adult-approved) aesthetic.
Within two weeks of launch, the Bunny-fier ranked in the top 1% of all apps in the photo/video category in the App Store.