getFitGirls – C9 Champion by Target

A creative campaign encouraging all the ways #girlsmove (see what we did there?) through digital GIF workouts
design direction, photo art direction, creative concepting, hands-on look-and-feel and pixel pushing

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Check out the Greta workout, or try your hand at OMG on Target's Instagram.

 
 

a collaborative project produced at Deutsch LA

Karen Costello, executive creative director
Patricia Ortiz, art director
Mallory Hern, digital designer