getFitGirls – C9 Champion by Target

A creative campaign encouraging all the ways #girlsmove (see what we did there?) through digital GIF workouts
design direction, photo art direction, creative concepting, hands-on look-and-feel and pixel pushing


Check out the Greta workout, or try your hand at OMG on Target's Instagram.


a collaborative project produced at Deutsch
JUCO, photography

Karen Costello, executive creative director
Patricia Ortiz, art director
Mallory Hern, digital designer